Farewell from Beck & Boosh


Be sure to scroll to the end to join us on our look back over the years!

Well Booshes, after 7 amazing years pouring my heart and soul into Beck & Boosh, I have decided to start a new chapter and move on to new adventures, making family time a priority and making sure to have a better work-life balance.

Thinking back to when I started, deciding to take the leap into entrepreneurship after teaching for 13 years, I cannot believe how far I have come and what an amazing ride it has been. I hadn’t even worked in a retail store before opening the doors to the Beck & Boosh boutique in downtown Truro! Seeing my designs come to life, traveling around the world, learning about how to run a successful business and meeting the most amazing people along the way have been experiences that I will take with me on this next step of my life journey.

From the continuous support of the town and the community I was able to accomplish more than I had ever imagined. Supporting fellow female entrepreneurs by promoting their local businesses on my sites, organizing an annual festival to celebrate our local women in business, and highlighting women each week on my Women Crush Wednesday media posts were my top priorities. Encouraging women to love themselves, feel confident in their own skin and pointing out how amazing they are can have such a positive impact and was my driving force.

So Booshes, this is farewell. The Beck & Boosh boutique will be closing its door in the next few weeks but I encourage you to continue to lift each other up, tell your loved ones what they mean to you, be kind to yourself and BE CONFIDENT.

THANK YOU for the friendships, the love and the opportunity to learn, grow and live my dream over the last 7 years. But mostly, thank you for your loyal support – I couldn’t have done it without you! Here’s to the next chapter!


To show our thanks we are giving you 50% off EVERYTHING at beckandboosh.com as well as at our store in downtown Truro until our doors close later this month.

A Look Back

There is something about a farewell that stirs nostalgia and a desire to look back over the years. The end is a time to think back to the beginning. While our vision has always been to lift women up and instill confidence, our style and approach continually evolved and refined over the years.

Our photo shoots are the perfect portal to the beginning. Back in 2013 we were much more about the whole look of our models, incorporating outfits and props. We shot at various locations around town, with one of our first shoots being at the new Farmer’s Market before the market moved in!

We LOVED (and continue to love) that our models were real women, every day Booshes who shopped at our store, our friends, some of our favourite people. We always wanted the brand to be relatable so this was a very conscious decision on our part.

We always worked hard behind the scenes to make sure our pieces were photographed to really shine.

We loved shooting around town, taking advantage of the many colours and textures that Downtown Truro has to offer. We were often working a season ahead so on a sweltering July day you may have found us bundled up in scarves and toques, preparing for the launch of our Fall collection.

Once in awhile I even did a bit of modeling but I definitely preferred to be behind the scenes, not in front of the camera!

Also, do you remember that once upon a time we did a men’s photo shoot?

Our last out-and-around town photo shoot was 2016 where we used Truro’s beautiful new library for the back drop. Haven’t our models been absolutely stunning through the years? As kind and talented as they are beautiful!

In 2017, we decided that we wanted the emphasis of our photo shoots and media to be on the pieces, not the location and clothes. We wanted to really showcase the jewelry and felt that letting the models do their thang with a plain white back drop would show off the personality of each piece. Our first “plain white background” shoot was a huge success and we’ve kept with that approach ever since!

Our photographer over the year has been Christine Whelan Photography. It’s been a fun journey, being able to combine our creative energies and grow together. Christine would often click a picture while I was positioning a piece so there are many photos through the years of my hands creeping into a shot.

Every model we’ve worked with embodies the spirit of a Boosh to a tee. The synergy that develops during photo shoots is exciting and the results are truly a team effort.

Speaking of team effort – a woman is only as good as her team. Over the years I’ve had an amazing staff who’ve supported me in so many ways. I am grateful that I was able to surround myself with such talented,  hard-working women. We’ve had so much fun over the years!


Wow, what a ride it’s been. Pouring myself into this business has been an incredible experience and one for which I will be forever grateful. Even though the door to our shop will be shut, I truly hope that our spirit lives on – that when you pop on your favourite Beck & Boosh earrings, you’ll be reminded to be strong, confident and kind.


And always remember!



The Beck & Boosh Story

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Beck & Boosh is a unique and proud East Coast Canadian Company which was brought to life by Rebecca LaPointe – the owner & creative genius behind our female owned AND operated business. Although we sell amazing jewelry and accessories, the driving motivation behind the brand is our goal to encourage women to love themselves and embrace who they are.



Rebecca launched this dream company in 2013, starting in a small basement as an online store where women could find beautiful accessories at affordable prices. Along with selling online, she also set up pop-up shops at festivals, markets and events across the Atlantic Provinces hustling to spread the Beck & Boosh name. Simultaneously Beck was also raising her two young boys and working full time as an elementary school music teacher!


Beck with a table full of Beck & Boosh goods in the early years


It was always a relief when the day was sunny when setting up at outdoor festivals. Rain and wind are not so kind.


In September, 2014 Beck & Boosh set up at a Kiosk for the holiday season at Mic Mac Mall in Dartmouth, Nova Scotia – it was a huge success!

After one year spent between growing the brand as well as being a full time teacher & mother, Rebecca realized that a choice had to be made between her teaching career and the jewelry business. With the support of her amazing husband, she spread her wings and soared into being a full time self-employed entrepreneur (Talk about goals!). Beck then rented out an office location near downtown Truro where she started offering a free pick-up option to her local customers to save them the shipping costs.

With the new location, ladies picking up their orders at the office loved getting to view the products and yearned to touch and feel the gorgeous quality of the display items. This inspired Rebecca and her new team of Booshes to launch the opening of our store front location in the heart of downtown Truro in November, 2015.


If you’ve ever had the chance to visit us in our store in Truro, Nova Scotia, THIS was what it looked like when we first got into it!


Placing our logo sign outside of our headquarters at 43 Forrester Street, Truro, NS.


Beck was pretty pumped on our store Grand Opening Day


And here’s a little peek into our little slice of heaven after we opened!



Well, we’re glad you asked – It just so happens that you might be one! A ‘Boosh’ is a term that Beck has coined to describe a ‘strong, confident woman who is kind to themselves and empowers others’.

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It is important to us at Beck & Boosh to do all things with the mentality of a ‘Boosh’. We make it our mission to collaborate and design projects with a positive impact on the women and girls in our community and beyond. Through donations, volunteer work and fundraising initiatives to local women’s groups such as Lotus House & the Central Nova Women’s Resource Center, Beck & Boosh has been empowering women both locally and sending long-distance love for nearly six years.

More recently, we’ve focused on collaborations with local organizations and nonprofits to contribute a portion of our proceeds of particular pieces to charity. We like to think of these as ‘pieces with power’.


Projects such as our #WomanCrushWednesdays allow us to highlight amazing women every Wednesday on our Facebook & Instagram pages who are true Booshes in every sense of the word. Some women that we choose to highlight are individuals we look up to, or who have impacted us personally. Others are nominated by people in their lives who happen to be members of our faithful social media following.

In addition to the #WCW posts, we run a campaign titled BeYounique. The highlighted ladies are local women who are successful, kind and working to make an impact either locally and/or globally.  We interview them in a casual setting and invite them to tell their story of how they’ve arrived where they are today, while empathizing with their struggles and celebrating their lessons learned. Our hope with BeYounique is to encourage other women to embrace their strengths and talents, and realize that even their previously thought imperfections are part of what makes them perfectly unique.

Supporting each other as women is, and always has been, something very important to our company. 


Our jewelry & accessories are designed, created and curated with the everyday woman in mind. Quality, fashion and function are all taken into account as we bring together each collection. Rebecca has traveled worldwide to fashion hotspots such as New York, Las Vegas and Hong Kong to meet and establish relationships with some of the manufacturers who bring her designs to life.




Our process involves constantly designing and curating new pieces to provide our customers with unique and fresh pieces each season. The designing process takes 4-6 months from start to finish! As we design, Rebecca considers current trends, classic designs and meaningful pieces that are ideal for gift giving. We do all of this with an affordable price tag, so there’s no associated guilt when you want to #TreatYourself.

We have so much fun designing jewelry, that we occasionally involve our customers in the process. Customer opinions and great service are top priorities, so if you have an outstanding idea, we’d love to hear it! An example of this is a customer who expressed their difficulty finding a nice piece of jewelry dedicated to ‘hockey moms’. Rebecca drafted a few possible designs, and after review with local hockey moms the necklace came to life! The model for this piece was even the mom who first suggested the necklace.

Stay tuned for our April blog post on the collaborative creation of our Rolling Sea Necklace – created with Alicia of Rolling Sea Tattooery!




Since 2013, we’ve been providing Beck & Boosh products to shops and boutiques all over the country. The wholesale family of Booshes primarily consists of female entrepreneurs with their own small businesses. We LOVE wholesaling, because it means we can expand the reach of Beck & Boosh kindness and fun! We can share our message with women everywhere, which means a whole lot to us.

The sense of community is invaluable and we appreciate the stylistic opinions of the trailblazers who are in our wholesale community. We’re often able to collaborate on various projects with the boutiques, which leads to growth for us all.

To see a list of the AMAZING places to find Beck & Boosh jewelry + accessories head here.


We know that motto may seem cliché – but it is resoundingly true for the Beck & Boosh team. Over the years we’ve had numerous kick-butt BOOSHES on our dream team, it is the combined effort of dedicated women that makes everything happen.



The Beck & Boosh staff work as a team, crushing it every single day, always making sure to have fun while we’re doing so. Have a look at our Instastories – it gives a little behind the scenes look into our business lifestyle!

                                                       Until Next Time Booshes XO

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