The Beck & Boosh Story

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Beck & Boosh is a unique and proud East Coast Canadian Company which was brought to life by Rebecca LaPointe – the owner & creative genius behind our female owned AND operated business. Although we sell amazing jewelry and accessories, the driving motivation behind the brand is our goal to encourage women to love themselves and embrace who they are.



Rebecca launched this dream company in 2013, starting in a small basement as an online store where women could find beautiful accessories at affordable prices. Along with selling online, she also set up pop-up shops at festivals, markets and events across the Atlantic Provinces hustling to spread the Beck & Boosh name. Simultaneously Beck was also raising her two young boys and working full time as an elementary school music teacher!


Beck with a table full of Beck & Boosh goods in the early years


It was always a relief when the day was sunny when setting up at outdoor festivals. Rain and wind are not so kind.


In September, 2014 Beck & Boosh set up at a Kiosk for the holiday season at Mic Mac Mall in Dartmouth, Nova Scotia – it was a huge success!

After one year spent between growing the brand as well as being a full time teacher & mother, Rebecca realized that a choice had to be made between her teaching career and the jewelry business. With the support of her amazing husband, she spread her wings and soared into being a full time self-employed entrepreneur (Talk about goals!). Beck then rented out an office location near downtown Truro where she started offering a free pick-up option to her local customers to save them the shipping costs.

With the new location, ladies picking up their orders at the office loved getting to view the products and yearned to touch and feel the gorgeous quality of the display items. This inspired Rebecca and her new team of Booshes to launch the opening of our store front location in the heart of downtown Truro in November, 2015.


If you’ve ever had the chance to visit us in our store in Truro, Nova Scotia, THIS was what it looked like when we first got into it!


Placing our logo sign outside of our headquarters at 43 Forrester Street, Truro, NS.


Beck was pretty pumped on our store Grand Opening Day


And here’s a little peek into our little slice of heaven after we opened!



Well, we’re glad you asked – It just so happens that you might be one! A ‘Boosh’ is a term that Beck has coined to describe a ‘strong, confident woman who is kind to themselves and empowers others’.

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It is important to us at Beck & Boosh to do all things with the mentality of a ‘Boosh’. We make it our mission to collaborate and design projects with a positive impact on the women and girls in our community and beyond. Through donations, volunteer work and fundraising initiatives to local women’s groups such as Lotus House & the Central Nova Women’s Resource Center, Beck & Boosh has been empowering women both locally and sending long-distance love for nearly six years.

More recently, we’ve focused on collaborations with local organizations and nonprofits to contribute a portion of our proceeds of particular pieces to charity. We like to think of these as ‘pieces with power’.


Projects such as our #WomanCrushWednesdays allow us to highlight amazing women every Wednesday on our Facebook & Instagram pages who are true Booshes in every sense of the word. Some women that we choose to highlight are individuals we look up to, or who have impacted us personally. Others are nominated by people in their lives who happen to be members of our faithful social media following.

In addition to the #WCW posts, we run a campaign titled BeYounique. The highlighted ladies are local women who are successful, kind and working to make an impact either locally and/or globally.  We interview them in a casual setting and invite them to tell their story of how they’ve arrived where they are today, while empathizing with their struggles and celebrating their lessons learned. Our hope with BeYounique is to encourage other women to embrace their strengths and talents, and realize that even their previously thought imperfections are part of what makes them perfectly unique.

Supporting each other as women is, and always has been, something very important to our company. 


Our jewelry & accessories are designed, created and curated with the everyday woman in mind. Quality, fashion and function are all taken into account as we bring together each collection. Rebecca has traveled worldwide to fashion hotspots such as New York, Las Vegas and Hong Kong to meet and establish relationships with some of the manufacturers who bring her designs to life.




Our process involves constantly designing and curating new pieces to provide our customers with unique and fresh pieces each season. The designing process takes 4-6 months from start to finish! As we design, Rebecca considers current trends, classic designs and meaningful pieces that are ideal for gift giving. We do all of this with an affordable price tag, so there’s no associated guilt when you want to #TreatYourself.

We have so much fun designing jewelry, that we occasionally involve our customers in the process. Customer opinions and great service are top priorities, so if you have an outstanding idea, we’d love to hear it! An example of this is a customer who expressed their difficulty finding a nice piece of jewelry dedicated to ‘hockey moms’. Rebecca drafted a few possible designs, and after review with local hockey moms the necklace came to life! The model for this piece was even the mom who first suggested the necklace.

Stay tuned for our April blog post on the collaborative creation of our Rolling Sea Necklace – created with Alicia of Rolling Sea Tattooery!




Since 2013, we’ve been providing Beck & Boosh products to shops and boutiques all over the country. The wholesale family of Booshes primarily consists of female entrepreneurs with their own small businesses. We LOVE wholesaling, because it means we can expand the reach of Beck & Boosh kindness and fun! We can share our message with women everywhere, which means a whole lot to us.

The sense of community is invaluable and we appreciate the stylistic opinions of the trailblazers who are in our wholesale community. We’re often able to collaborate on various projects with the boutiques, which leads to growth for us all.

To see a list of the AMAZING places to find Beck & Boosh jewelry + accessories head here.


We know that motto may seem cliché – but it is resoundingly true for the Beck & Boosh team. Over the years we’ve had numerous kick-butt BOOSHES on our dream team, it is the combined effort of dedicated women that makes everything happen.



The Beck & Boosh staff work as a team, crushing it every single day, always making sure to have fun while we’re doing so. Have a look at our Instastories – it gives a little behind the scenes look into our business lifestyle!

                                                       Until Next Time Booshes XO

Instagram: @BeckandBoosh
Twitter: @BeckandBoosh


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